A Sign of Trust: What Does the Cadillac Logo Stand For?

November 16th, 2020 by

Car brands live and die by their reputations, and nothing signifies this reputation quicker than their logo. What does the Cadillac logo stand for? Read here.

The classic Cadillac logo is one of the most recognized branded images on the planet.

But have you ever wanted to learn more about this symbol of status and luxury? Especially if you’re currently in the market for a new Cadillac, you may be curious about the history of the brand and the Cadillac symbol as a whole.

You’ve come to the right place.

In this post, we’ll tell you everything you need to know about the famous and beloved colorful wreath and crest, and how it’s evolved over the past few decades.

Then, we’ll fill you in on where you can find the Cadillac you’ve always dreamed of owning.

The History of the Colors

One of the biggest things that separates the Cadillac logo from so many other car symbols is its use of colors.

While many car companies use only chrome/silver in their logo designs, Cadillac has consistently embraced reds, blues, blacks, and golds.

But how exactly did the trend get started?

The colors used in the logo go all the way back to 1701 and the founding of Detroit, Michigan, the Frenchman Antoine de la Mothe, sieur de Cadillac (quite a mouthful, we know!)

Though Henry Leland is known as Cadillac’s founder, Leland was a descendant of de la Mothe Cadillac. When he dreamed up the original Cadillac logo in 1905, he wanted to pay homage to his ancestor.

So, the colors in the Cadillac logo are the same ones used in the de le Monthe Cadillac’s family coat of arms.

The coat of arms had lots of different elements to it, including references to the family’s royal lineage, the shields of ancient warriors, and even the elegant merlette bird. The bird was also meant to represent knights who fought in the Crusades.

Interestingly, the red coloring was chosen as a direct symbol of courage and bravery shown during the Crusades as well.

This design soon evolved into the trademark wreath and crest symbol that so many people associate with the Cadillac brand.

Interestingly, the logo has actually changed about 30 times since its original inception. Some of the changes are more drastic than others.

Let’s take a look at the updates made throughout the years now.

Widening the Cadillac Symbol

Though the crest Cadillac logo was mainly compact, in the late 1950s, the brand designed to widen and narrow the design. The logo took the shape of a “V,” almost symbolizing a bird in flight.

This made sense, as it was consistent with the general aesthetics of the era.

Now, the stretched-out logo is used by vintage car collectors to help them properly date Cadillac makes and models. The same goes for buyers looking for pre-owned Cadillacs.

This trend stayed in place until the year 1964, when perhaps the most well-recognized Cadillac symbol was created.

Big Changes to the Cadillac Logo

Up until 2013, Cadillac kept the laurel wreath on top of the crest.

With so many changes hitting the automotive world, however, Cadillac wanted to prove that it was still one of the biggest American car brands by getting out in front of the trend.

They redesigned their logo, simplifying it dramatically by embracing color-blocking and getting rid of the wreath. More compartments were added into the original crest, providing a beautiful, almost stained-glass effect.

This certainly ushered Cadillac into the modern era — a smart marketing move, as many people associated it with older cars. It was also meant to resemble the famous length of Cadillac cars.

The logo was also widened significantly, perhaps harkening back to the late 1960s design.

Still, Cadillac remained true to its original branding in spite of the big update. The trademark bright colors remained. Many car historians also pointed out the unique texture in Cadillac’s logo.

The Cadillac Logo Today

In January of 2019, Cadillac unveiled not only its first ever electric car, but also a completely new logo.

While (as of this writing) not all Cadillac cars will feature the new logo, the idea behind the redesign was to emphasize the sleekness and power of their electric vehicles.

While classics don’t change, they certainly adapt to the demands of modern consumers.

The biggest change is that the latest logo is free from any colors. Instead, it’s a cool chrome that uses blank space to create a kind of futuristic look.

In some ways, it also looks a bit like the very same circuit board used in everyday electronic devices. We love the reference.

Are you thinking about getting your own Cadillac?

Whether you go for an electric vehicle or a more classic model, let’s talk about how to make that happen.

Are You Ready to Buy a Cadillac?

Now that you’re an expert on everything about the history of the Cadillac logo, you’re likely more ready than ever before to invest in a Cadillac.

But what’s the right model for you?

We’re happy to help you to figure that out, whether you’re interested in a new or a used Cadillac. We invite you to call (402) 238-1729 or visit our model showroom to learn more about the kinds of Cadillacs we have to offer.

Discover the Cadillac CT6, the CTS Sedan, the Cadillac Escalade, and many more incredible vehicles.

Already the proud owner of a Cadillac?

We can assist you with repairs, maintenance, and other auto body services. Our specialists are trained to know the ins and outs of Cadillacs.

We can’t wait to help you get out on the road in the car you’ve always wanted.

Posted in History